Fellow filmmakers, if you're dabbling in video production, you'll be pitching your services to old geezers and young entrepreneurs and everyone in between. The barber shop down the road without an Instagram page? They're a tough sell. The digital marketer downtown who does SEO, Facebook ads, Adwords, website design, etc. can't possibly be great at everything. So sell them on the beauty, utility, and ROI of video!
Business owners, you need video. It's 2017. It's not 2003. Your buyers want to see who you are, what your service or product is, and they want to window-shop from home. A page full of text may have worked in 2003, but as Dylan mused, the times they are a changin'. Face the music, you shoot videos of yourself and your family on the weekends. Your buyers do too! It's a powerful tool! People believe what they see, not what they hear, and people love video!
Filmmakers, you have ample opportunities to take your God-given passion for film and video to the businesses right in you backyard. They win with a video, and you win with more experience. Comb through this list, find the facts that resonate with your prospects/clients, and learn your pitches. Sell people on the value you bring them. Don't cut prices to accommodate the tire-kickers.
Microbudgeters, stick around 'til the end. There's a BONUS for you that'll give you some inspiration and models to study in crafting your pitch, communicating your value, and more.