filmmaking

VIDEO PRODUCERS: What Do I Charge? Give Your Client An Exact Quote In The First Chat (Updated for 2019)

VIDEO PRODUCERS: What Do I Charge? Give Your Client An Exact Quote In The First Chat (Updated for 2019)

Fellow budding filmmakers and video producers, I know your pain when it comes to price-sensitive shoppers in need of video production. I also know speed is a currency in this new digital economy. You don't want to waste the client's time or yours when it comes to quoting your services. 

Our work in videos is extremely mathematical (as far the time goes), right down to the time spent color-grading and backing up footage in the cloud. After this post and its sequel post, I fully intend to equip you with the know-how to compute your quotes at the drop of a hat. 

Microbudget Filmmakers: Don't Be A Do-It-All - Get A Casting Director! (Updated for 2019)

Microbudget Filmmakers: Don't Be A Do-It-All - Get A Casting Director! (Updated for 2019)

Next time you, my fellow microbudget filmmaker, must cast several speaking roles and featured non-speaking roles, plus gobs of extras, you need to delegate this position.

Want to grow? Delegate.

I struggle with it. Chances are you do too if you're here. I don't mean it as a slight against us; it's a reality check: we need to level up, and we'll never reach millions with stories of hope if all we do are the "I shot this over the weekend with a Sigma 18-35 mm" types of videos. I've been hard on them lately - I don't see myself letting up anytime soon, so buckle up.

Filmmakers: do's and do not’s for hiring crew (UPDATED FOR 2019)

Filmmakers: do's and do not’s for hiring crew (UPDATED FOR 2019)

Problem: How do I go from 1-man (or even a small crew of 3) projects to working with 34 extras, 10 actors, and a 6-person crew who can handle my project on time, under budget, and have it ready in 3 months?

Ready to level up and stop doing 1-man-band projects?

At some point, if you're going to reach billions with stories of hope, then you have graduate from "I shot this over the weekend with a GH5 and a 35mm lens. I call it Cup Of Joe."

It's okay to start there. Don't live there.

Filmmakers who do video production: five questions when prospecting (UPDATED FOR 2019)

If you're a microbudget filmmaker like me, you want to tell stories of hope that 

  • won't be cheesy
  • have meaning
  • actually reach people
  • remind them there is such a thing as unconditional love

Etc.

En route to getting there, you end up doing video production to serve others and grow as a leader and as a filmmaker. 

And while you're doing video production, in the prospecting and qualifying stages of any video production relationship, you have to ask questions. 

Lots.

I've lost deals and destroyed potential opportunities because I didn't ask enough questions. You probably have too.

Ask questions. Questions get people talking. 

Video Production: How To Start A Video Production Business In The Next 24 Hours (updated for 2019)

Video Production: How To Start A Video Production Business In The Next 24 Hours (updated for 2019)

Digital filmmaking. Video Production. Videography. All the same in my eyes. Now, I've talked to a lot of different people lately who think they need to get the glossy pamphlets, stacks of business cards, a website, a Facebook page, a Twitter account, an Instagram account, and email newsletter service like MailChimp, and a business license and an EIN from the IRS just to get started with business. If you're into film and videography, do you think you want all of this nonsense just to start a video production business?

And of course, you don't need so much as 3 credit hours, let alone a whole degree in business.

At its core, business is just about meeting a need and serving people.