Video Producers: Prospects You Don't Want As Clients

Video Producers: Prospects You Don't Want As Clients

Bold Nation!

No fancy-schmancy words here - just a straightforward, easy post you can read right now about a handful of clues a video production prospect will give you to let you know they’re not the clients you’re looking for. After this post, you’ll know when to say “adios” before wasting anymore of your time - or theirs for that matter.

And… if you make it through this entire buffet of a post, I’ll throw in three more clues in the bonus section.

VIDEO PRODUCERS: What Do I Charge? Give Your Client An Exact Quote In The First Chat (Updated for 2019)

VIDEO PRODUCERS: What Do I Charge? Give Your Client An Exact Quote In The First Chat (Updated for 2019)

Fellow budding filmmakers and video producers, I know your pain when it comes to price-sensitive shoppers in need of video production. I also know speed is a currency in this new digital economy. You don't want to waste the client's time or yours when it comes to quoting your services. 

Our work in videos is extremely mathematical (as far the time goes), right down to the time spent color-grading and backing up footage in the cloud. After this post and its sequel post, I fully intend to equip you with the know-how to compute your quotes at the drop of a hat. 

Microbudget Filmmakers: Don't Be A Do-It-All - Get A Casting Director! (Updated for 2019)

Microbudget Filmmakers: Don't Be A Do-It-All - Get A Casting Director! (Updated for 2019)

Next time you, my fellow microbudget filmmaker, must cast several speaking roles and featured non-speaking roles, plus gobs of extras, you need to delegate this position.

Want to grow? Delegate.

I struggle with it. Chances are you do too if you're here. I don't mean it as a slight against us; it's a reality check: we need to level up, and we'll never reach millions with stories of hope if all we do are the "I shot this over the weekend with a Sigma 18-35 mm" types of videos. I've been hard on them lately - I don't see myself letting up anytime soon, so buckle up.

Filmmakers: do's and do not’s for hiring crew (UPDATED FOR 2019)

Filmmakers: do's and do not’s for hiring crew (UPDATED FOR 2019)

Problem: How do I go from 1-man (or even a small crew of 3) projects to working with 34 extras, 10 actors, and a 6-person crew who can handle my project on time, under budget, and have it ready in 3 months?

Ready to level up and stop doing 1-man-band projects?

At some point, if you're going to reach billions with stories of hope, then you have graduate from "I shot this over the weekend with a GH5 and a 35mm lens. I call it Cup Of Joe."

It's okay to start there. Don't live there.

Video Production: Find More Clients With MeetupS IN YOUR BACKYARD (updated for 2019)

Video Production: Find More Clients With MeetupS IN YOUR BACKYARD (updated for 2019)

That's right. More. Clients. In. Your. (Figurative) Backyard.

Unless you're a budding filmmaker in Casper, WY, you'll have a big city near-ish to you. And that big city is rife with people who need video production. And 2018 is yet another new year where even more businesses and brands will have to net attention with video.

Forget weddings, birthdays, and music videos - go for the businesses right in your backyard by pitching your services as a video producer. It'll put some grit in you as you level up as a filmmaker.

And after an experiment in December (of 2017), I found the best conversions were by meeting people in person. Call it networking. Call it a meetup. Call it a shindig - I don't care. Get out, make new friends, be a servant leader.